What comes to your mind when you think of video conferencing. Possibly anything from complicated to gimmicky and unnecessary. Well you would not have been too far off the mark barely a few years ago. Video conferencing was peddled as the solution for "virtual meetings" and they were costly and complicated beasts.
Fast forward to today. Instant messaging (chat) is commonplace. Web based conferencing solutions are widespread and costs hardly anything to adopt and deploy with no complicated software to install and configure. Video conferencing can also be had for the cost of a web cam.
So why and what use would this be to small businesses? The real cost of travel, even before the recent increases in the cost of air travel is considerable. It is not just the direct cost of the airfares, taxi and other travel related costs but also the cost of lost time and productivity as the transit time is often greater than the actual meeting times.
Video conferencing was not actually the first attempt at virtual meetings. Teleconferencing was in fact the first and it was very effective. Video conferencing added the visual aspect that to virtual meetings. But is was expensive initially requiring specilaised equipment.
And for many years tele and video conferencing represented the only available tools. Today, new enhanced capabilities and tools together with standardisation has given rise to a whole new breed of solutions which greatly facilitate what I term virtual discussions. What then are these capabilities and how would a small business make use of them. Apart from conference calls which is blindingly obvious, here are other uses of scenarios where such services could be put to use:
- Training
- Marketing
- Demonstrations
- Support and consulting
The key to getting a better understanding of how your business can benefit from the deployment of such solutions is appreciating that all these tools focus on sharing content for the purpose of effective communication.
One of the biggest steps forward is that these new capabilities are capable of being shared simultaneously.
Consider a typical scenario: The sales rep is in different location in another country which is 6 hours behind your location. The customer has dragged your local sales rep into their office and has complained of problems with the quality of your products. You operate a small plant but rely on external consultants to design some aspects of your product. Your consultants are actually located in a different city.
Given such a scenario, what would your communication method be. You would probably email or call everyone to organise a time for a telephone meeting. Emails exchanging details of the problem would be sent.
Now consider how this could be conducted using one of the availablee offerings today.
You would set up the meeting that sends out meeting invitations which appear in the receipients' calendars. This part is no different from what you do now. The major difference is how the meeting is conducted. You may choose to use the VOIP telephony capability contained in the solution instead. Video conferencing facilities can be switched on and off on demand.
This is where the collaborative (or sharing capabilities come into their own):
Desktop Sharing ~ this is where the person having control shares selected windows (applications) or their whole desktop with all the attendees this allowing him to walk through an application screen or a Powerpoint presentation of the problem or recommended course of action.
While all this is going on, the sales rep sends you a private message by chat informing you that you should cover the material issue which the production supervisor informed him about 10 minutes before the start of the meeting.
Sound far fetched ? think again ~ here are a just a few solutions that offer some if not all the capabilities described in the scenario and they can be implemented in a matter of hours not days or weeks.
- Vyew
- GotoMeeting
- Zoho Meeting
- Thinkature
Over the coming weeks we will take a closer look at each one of these alternative offerings